Dear Ayumi,
You have affected my life in a way no other artist has, save the obvious exceptions that everyone throws out with some dismissive sense of obligation (John Lennon, Miles Davis, George Martin, Brian Eno, David Bowie). Truly, Ayumi, you’ve touched me and continue to touch me in a way that seems almost silly and shameful, like I shouldn’t find so much solace, happiness, and/or comfort in songs from an overrated pop empress.
It’s why I abuse you, you see. Without the snark to fall back on, I feel no more discerning than a Hillary Duff devotee. Not that there’s anything wrong with that. After all, here I am, an Ayumi Hamasaki devotee. To paraphrase Voltaire: I may not defend your idol, but I will defend to my death your right to idolize them.
Therefore, there is nothing else I can do. My hands are tied. You’re making me wait for the cover to your new summer single, which drops less than a month from today, when a full leak of the song is already available (and rather awesome). Are you scrambling with your endless retinue of handlers, airbrushers, and publicists to carefully rectify the horrors of your most recent covers, an effort that will probably end up in something even more grotesquely photoshopped? Or are you just waiting….waiting to unveil the cover we’ve all been waiting for.
Yes, Ayumi, there is nothing else I can do. I’m going to have to analyze your career in covers. Your five best, your five worst. I’m going to make some predictions about the cover for ‘Sunrise ~Love is All~’ and hold my breath. Because sister, you haven’t come through on much lately.
Sincerely yours,
Vee
SO LET’S GET STARTED ON THAT SNARK.
THE BEST

Endless sorrow
Does it fit the single: Yes. We are all angels, with one wing. It also fits the PV.
How does she look?: This looks like a snapshot, regardless of the artistry. She is looking away from the camera, thoughtfully, almost melancholy. It is a beautiful, evocative cover.
Artistically?: The sepia desaturation is brilliant, and the negative space near the top is inspired. The contrast of her white costume with the black cityspace was nicely thought-out as well.

H
Does it fit the single?: Incredibly so. “H” is the seminal “summer single”, with ‘indpendent’, ‘July 1st’, and ‘Hanabi’ making it the powerhouse triple-A-side it really was. The cover fits the amazingly realize summer concept of the whole thing.
How does she look?: Happy. Summery. Natural. Beautiful. Relaxed. A little bit badass. Again, she’s not looking at the camera. She looks sexy, but not slutty. She looks like the stereotypical summer girl. IT WORKS.
Artistically?: This cover came with many alternate shots forming the digipack, but this was the lead and this is the image I always associate with the songs. The sea, the bike, summer….blue blue blue. The color balance is great, and Ayumi is the central focus of the cover without being all EYES EYES EYES IN YOUR FACE FACE FACE.

I am…
Does it fit the album?: And how. The album was Ayumi’s first release post-9/11, and she has said she wanted to promote an image of hope and peace with the album and all its imagery. This Eve-like persona, complete with (admittedly sort of silly) dove, drives the point home. And think of the songs on ‘I am…’ For most fans I know, they’re the quintessential Ayu songs, like her ‘Sgt. Pepper’s’. So this is the image of Ayu that most fans still, and will always, remember. It fits because it is her legacy, and it is her legacy because it fits.
How does she look?: Radiant, but we’re starting to see the beginning of that photoshop-o-rama phase. Classy, for what could have easily been a slutty cover if given to, say, Koda Kumi. I’m just sayin’.
Artistically?: OK, it falls a little short. It’s not very inspired, and the lens flare above her shoulder is less artistic than it is just plain distracting. Still, it’s nice enough. The balance of flesh tone with the desert, the green winding around her body, and the blue sky above it all.

A Best
Does it fit the album?: If you know the (purported) story behind it, yes. Ayumi was, rumor holds, sick of her contractual obligations to avex and the vicious rumors spreading throughout the media about her rivalry with Utada Hikaru. The fact that her Best Of album would be pushed up to compete with Hikki bothered her, apparently, and this cover was her response. Whether or not you believe it is beside the point. It fits the album. It fits the “inharmonious” beauty so often attributed to Ayumi.
How does she look?: Dark, naked, raw. Powerful, but stripped.
Artistically?: The best an album cover can be, at times: simple and sublime.

talkin’ 2 myself
Does it fit the single?: Hell yes it fits the single. The single is husky, hard, and bold. She was coming out of a breakup and the media was wondering if she’d ever bounce back from dismal sales. She may not have done that, but the cover sure communicates what she hoped to achieve.
How does she look?: Ayumi took a level in badass before this photoshoot. There is still the glamour queen, but her lips aren’t pouted out to Singapore and her eyes are kept in check. Her hair is a thing of wonder. The exposed shoulder is dangerously sexy. Sure, this was at the height of “let’s photoshop the hell out of her”, but this is done to her benefit for once.
Artistically?: You can’t go wrong with black on bold red when you want to catch the eye. The placement of the title right where your eye is going to go anyway is just icing.
THE WORST

NEXT LEVEL
What the shit is going on here?: It turns out that a size -2 IS too small for Ayu, and she ends up in the most awkward position possible when her back finally gives out. Meanwhile the TV monitors show clips from Ronald Reagan’s colonoscopy. Someone tied an ungroomed Pomeranian to her head. I’ve been over this one before. It is vomit.

Voyage
What the shit is going on here?: Magical white horse wants inside the forest circus taking place under Ayumi’s amazing hippy tent-dress. Ayu responds with armpit.

Mirrorcle World
What the shit is going on here?: Butterflies are attacking. You’d think the possibility of Ayu boob would be enticing but it’s not because ARMPIT.
AND STOP POUTING LIKE THAT. GOD. Also, incidentally, this title pisses me off, because you can’t say it without coming off sounding like a douche.

Rule
What the shit is going on here?: The 80’s threw a party and no one came but Ayu. I am so over this cover. I’ve already talked to death about it in a previous post. I HATE YOUR ARMPIT, AYUMI. STOP IT.

Days/GREEN
What the shit is going on here?: ROSES ROSES ROSES ROSES ROSES ROSES MOTHERFUCKING ROSES AAUUUUGHHHHH WHERE IS THE GREEN I DON’T GET IT THERE SHOULD BE GREEN WWWAAAAAAHHHH.
And she’s stoned. And making that. :{| poutface that is OH SO ATTRACTIVE.
Where did that cleavage come from?
AND ONE MORE…THE WORST OF THE WORST
(yes, even worse than ‘NEXT LEVEL’…)

EYES EYES EYES IN YOUR FACE FACE FACE
So now, let’s talk about your next cover, Ayumi.
1. Please do not just send them a few photos and let the CG artists go nuts (see the immediate cover above – that is NOT a photograph, fuck you), turning you into a caricature of yourself.
2. Please do not make that goddamned :{| poutface. (see also Ayumi complete and her 2009 calendar) You can be sexy without trying so hard, I promise. You’ve done it for years.
3. Dress down. For once.
4. Stop showing your armpit. My god. That pose is unforgiving.
Now…let’s all enjoy the full leak of the newest summer single from Ayumi Hamasaki. It’s a real sizzler!
…or wait. Let’s not. Because avex has taken down every full leak of the song. HA HA HA, well, I already have it, so there.
I will not pre-order this single unless the cover pleases me. :(