[Review] a-nation 09. I mean ayu-nation. Who am I kidding.
Summer has come and gone, and with it came and went avex’s latest installment of the perennial summer concert series called “a-nation”. For a-nation’s yearly run, fans are expected to be cooped up in a packed, sweaty outdoor arena for six or more hours, witnessing acts from the body of avex’s artist stable, from the wide-eyed understatement of Otsuka Ai to the amped-up sexiness of Koda Kumi, and everything in between (Tohoshinki! Tohoshinki! Tohoshinki!). Unfortunately, the concert in any form is prohibitively long for broadcast or even an all-inclusive DVD release, so numerous acts every year get snubbed in favor of…you guessed it…avex’s Queen Bee, Ayumi Hamasaki.
Rumors persist that Ayumi herself helped finance the first a-nation, but considering how (relatively) little idols under any sort of contract actually make, I seriously doubt this is true. Today, I can sort of imagine it. But in 2002, even with Ayumi at the peak of her cultural power, it seems far-fetched. These rumors, of course, become a chorus of justification when even die-hard fans wonder why Ayumi’s entire set list gets broadcast every year on television, while other artists are trimmed to one or two tracks or snubbed completely (Goto Maki this year, as well as alan). The same happens with the DVD release. This may seem like nothing to get riled up about until you’ve actually watched an a-nation concert and realize that Ayumi’s set literally constitutes a quarter or more of the entire concert. Add to this the unfair distribution of airtime, and she makes up half of the telecast.
It’s understandable, of course – Ayumi is and will be a legend, and is and will be avex’s biggest cash cow. Sure, her records may not sell as much as they used to, but no one’s records are selling as much as they used to. But her merchandise, concert tickets, and back catalog? avex continues to milk these for all they’re worth.
To be an Ayumi fan watching a-nation, I suddenly realize why so much hate is targeted at her. It has less to do with dislike for her talent and more to do with the fact that she is considered a “given”, being treated by many almost as necessary evil these days. To make an omelet, you have to break eggs – to hold a successful outdoor tour totaling at 6+ hours, you have to factor in about two hours worth of Ayumi. It’s not like she’s going to sing ‘Boys & Girls’ or ‘Evolution’ for these crowds – though for two years now she has performed ‘A Song for XX’, with this year’s performance seeming a stale and insincere attempt at recapturing the magic that just happened last year (I’ll be going into that in more detail on Dolorous Haze in a short while). She is in a constant state of flux and self-promotion, and therefore her newer offerings ‘Rule’ and ‘Sunrise ~LOVE is ALL~’ fall on the ears of a possibly heat-crazed audience who are more devoted to the idea of Ayumi Hamasaki rather than to her music or creative maturation (although I contend that, unless you count ‘Memorial address’ as a concept (and take ‘ANGEL’S SONG’ and ‘Greatful Days’ as extensions of that concept), Ayumi has yet to release a mature album). a-nation has sometimes been the best showcase of her material, boasting outstanding performances such as the aforementioned ‘A Song for XX’ from 2008, which elevated her tenfold as a credible rock star in my eyes, and ‘HANABI ~episode II~’ from 2003. But lately it has become the low point in Ayumi’s performance year.
The predictability doesn’t help her. We know she will sing a song or two with her band and back-up singers. We know that her other upbeat songs with feature a retinue of 10+ dancers cluttering the stage and turning the production into a game of ‘Where’s Waldo?’. We know that Shu-ya will flail around arrhythmically, playing the role of an estranged lover while Ayumi croons a ballad or two. These are becoming tired, hackneyed elements, while other, friendlier elements such as the band/Ayumi rendition of ‘SURREAL’, the Arena Tours closing with ‘Boys & Girls’ to varying degress of opulence, and opening the concert with an unexpected track (‘Happy Ending’!?! ‘ourselves’!??! ‘Born to Be…’??! – all b-sides, all concert openers from 2003-2006) seem to have been lost to time.
It goes to show that some of us, as Ayumi fans, do like the persistance of change. We just wish it would apply to things like Shu-ya’s crap dancing and culling the constage dancer herd just a bit. This comes from someone who has often and notoriously lauded Ayumi’s dancers. But this year it became painfully clear that there are just too many of them, and their antics are truly beginning to take away from watching a concert by my favorite performer. This isn’t Morning Musume, this! Is! Ayumi!! *kicks Shu-ya down a well*
Anyway. After the jump I’ll take a quick look at each number from Ayumi’s a-nation 09 performance. On the whole, it’s a strong performance, but the weak points are definitely there.









